Built by someone who got tired of watching
good businesses lose jobs they'd already earned.
Most home service businesses don't have a lead problem. They have a follow-up problem. Skystrike was built to fix it — using the same systems-first thinking that makes the difference between an operation that runs and one that leaks.
The story behind Skystrike
David Singer didn't come from marketing. His background is in healthcare — a world where the handoff either happens or it doesn't, where a dropped process has real consequences, and where "close enough" isn't an operating standard anyone accepts.
That mindset followed him when he started seeing the same pattern repeat across home service businesses: owners running tight, profitable operations — strong reputations, real customer demand, full trucks — quietly losing thousands of dollars a month because their follow-up was broken.
Leads would come in after hours and go dark by morning. Estimates would be sent and never followed up on. Customers who'd had great service six months ago were booking someone else — not because they were unhappy, but because no one had checked in.
The problem wasn't the marketing. The leads were there. The relationships were there. The pipeline was full. The follow-up was the leak.
"Healthcare trained me to diagnose first and treat second — to find the actual source of the problem before building a protocol to address it. I bring that same discipline to every home service business I work with: identify exactly where revenue is slipping through the cracks, build the systems that stop it automatically, and clear the way for you to focus on growing."
David built Skystrike to close that gap — using AI automation tools that work the way a well-run operation should: consistently, in the background, without anyone on your team having to remember to do it.
The focus is exclusively on home service businesses because the economics are specific: high job tickets, seasonal urgency windows, repeat-service relationships, and long customer lifetime value. Generic marketing automation built for dentists and gyms doesn't account for any of that. Skystrike does.
The pattern we keep seeing — and fixing.
After working with home service businesses across the country, the same revenue leaks show up in every market. None of them require more ad spend to fix.
The missed call that became a competitor's job
A lead calls during a busy afternoon, rolls to voicemail, and never hears back. By the next morning they've already booked with whoever answered first. It happened yesterday. It'll happen again tomorrow without a system in place.
The estimate that died on day 4
The quote went out. There was one follow-up, maybe two. Then nothing. The homeowner still hasn't solved the problem — they just haven't heard from you since. That job is still available. No one's going after it.
The maintenance customer who quietly lapsed
They had a great experience. They meant to rebook. But life got busy, and your company never sent a reason to come back. They're now on someone else's maintenance plan — not because they left, but because you never asked them to stay.
The after-hours request that felt urgent — to them
Homeowners don't have HVAC problems or plumbing emergencies on a schedule. When something goes wrong on a Saturday evening, they contact whoever responds. If that's not you, it's someone else — and they'll probably stick with that company.
How Skystrike is different.
There's no shortage of marketing agencies. Here's why the approach here produces different outcomes.
We fix the leak before we fill the bucket.
Most agencies want to sell you more leads before you've converted the ones you already have. We start with your existing database — old leads, missed calls, lapsed customers — because that's where the fastest, cheapest revenue is. New ad spend comes later, if it's even needed.
You only pay when jobs are booked and closed.
The audit is free. If we run a campaign, it's structured against results — not a monthly retainer for activity. You see the math before you commit to anything, and the model only works if the campaign actually works. That alignment matters.
Human-feeling conversations at machine speed.
The AI is trained to communicate the way a knowledgeable, helpful team member would — not like a bot sending blast templates. The goal is a reply that leads to a booking, not an open rate metric. That requires writing quality and timing that most automation tools can't replicate.
Built for home services. Not adapted for it.
The messaging, the timing windows, the seasonal hooks, the CRM integrations — all of it is built around how home service businesses actually operate. ServiceTitan, Housecall Pro, Jobber, FieldEdge. High-ticket jobs. Replacement cycles. Maintenance plans. This isn't a generic platform with a home services skin on it.
How we work.
These aren't values on a wall. They're the things that actually determine how we run a campaign and what we tell you when the numbers don't lie.
Math before commitment.
The audit is free because you should see the numbers before you decide anything. We show you what's in your database, what it's realistically worth, and what a test would cost — before you've committed to a single dollar. If the math doesn't work for you, we'll say so.
Honest over optimistic.
We don't inflate projections to win business. If your database is too small to make a reactivation campaign worth running, we'll tell you that in the first 15 minutes. A short, honest conversation now beats a disappointing campaign three months from now.
Systems over effort.
The goal is automation that runs in the background — not tools that create new work for your team. If a system requires manual oversight to function, it's not a system. It's just a different kind of busy work.
Operators, not marketers.
We think like business owners, not campaign managers. The metrics that matter are booked jobs and closed revenue — not impressions, open rates, or engagement. Everything we build is measured against what actually hits your calendar.
If any of this sounds familiar, it's worth 15 minutes.
The audit is free. We'll look at what's in your database, tell you what it's worth, and give you an honest read on whether there's a campaign worth running. No pitch deck. No commitment. Just the number.
15 minutes · Zoom or phone · No commitment